Authored by INSEAD, powered by LiveCase. Step into the role of Senior VP of Strategy at Viv8 Studios, a leading video game company facing fierce competition. Make strategic recommendations that could determine the company's future. Explore the trade-offs of multi-sided platform models and decide between a traditional game marketplace or selling digital real estate in the metaverse. Perfect for undergraduate, MBA, and executive students in in-person or online classrooms.
The Viv8 LiveCase simulation creates a lively scenario in which students practice and reflect on making strategic recommendations under pressure. Students participate in a dynamic multimedia learning experience, immersing themselves in the role of Senior Vice President of Strategy at the fictional video game company, Viv8 Studios, a leader in its market niche that is concerned about losing ground to competitors in the near future. The company desperately needs to know what the best course of action is. Their main task will be to explore the trade-offs between various aspects of multi-sided platform (MSP) models to develop strategic recommendations for the company. Should Viv8 Studios develop a traditional game marketplace, sell digital real estate in the metaverse, or do neither? It's a critical question for the company and a test of students' strategic acumen. The story provides rich material for a stimulating debrief session and a memorable learning experience. The Viv8 LiveCase simulation is particularly suited to undergraduates, MBA, and executive learning programs, and can be taught in person or online. This simulation leverages immersive, interactive multimedia storytelling using the LiveCase web application with a combination of tasks, sentiment checks, quizzes, and gamification to keep learners engaged, challenged, and entertained.
About the authors
Content
E1: Game on!
E2: Introduction to the Viv8 Central Marketplace
E3: Players want it, Devs don't
E4: Introduction to Viv8 Digital Realm Estate
E5: Big bet, big future
E6: Decision time!
FAQ
LiveCase is an educational and training simulation tool that immerses participants into a situation.
Please feel free to reach out to us for a demo.
Simply contact us and we'll be happy to give you a demo.
Yes! For all cases authored by LiveCase we can provide extensive Teaching Notes.
We can't make them public to avoid participants getting a hold of them, but you can simply reach out to us.
You get to choose in the next step. If you "Host" (Instruct) the case, you can pick during the setup if you want to pay for the participants or they pay by themselves.
We offer several options for payment depending on the situations
If you are Hosting
- If the participants pay for the case, they will be requested to pay before joining the case.
- If the host pays, we ask you to purchase your expected number of seats, if you need more, you can purchase more later, if you bought too many, please contact us to arrange a reimbursement.
- Get pre-approved: You can get pre-approved for Invoice billing at a later date. If interested, please reach out to us.
The purchase of the seat has no time limit for the exception that the case is removed (hasn't happened yet), or if the methodology has changed too much.
In the extremely unlikely scenario, you can simply contact us for a reimbursement.
If there is a problem with the payment, please contact us and we will be happy to help.