Authored by INSEAD, powered by LiveCase. Step into the role of a family friend to a prominent Portuguese family vineyard, guiding them to make crucial decisions amid an unexpected acquisition offer by a famous investor. Analyze technology, political, social, and competitive factors. Evaluate brand challenges, consumer trends, and global events. Advise on the best global strategy for the vineyard's future. Perfect for undergraduate, MBA, and executive students in in-person or online classrooms.
The Vinho Rio LiveCase simulation introduces the theme of globalization strategy and brings to life the pressures transforming the traditional "Old World" wine industry. Playing the role of a visitor to a family friend's vineyard in the Douro region of Portugal, students get involved in the family's business decisions following an unexpected offer from an American investor. As the story progresses, students explore opportunities in various other markets with different modes of entry, taking into account the drivers and the extent of globalization. They are asked to weigh the challenges and benefits of working with a heritage brand, the impact of shifting consumer trends, and the influence of major global events. After examining Vinho Rio's business, students assess and compare the various growth opportunities and offer advice on the most appropriate global strategy to secure the vineyard's future. The story provides rich material for a stimulating debrief session and a memorable learning experience. Particularly suited to undergraduate, MBA, and executive learning programs, the simulation can be taught in the classroom or online. The Vinho Rio LiveCase simulation leverages immersive, interactive multimedia storytelling, using the LiveCase web application with a combination of interactive chats, tasks, mood checks, multiple-choice questions, and gamification to keep students engaged, challenged, and entertained.
Learning objectives
1) Gain insight into the dynamic context of the global wine industry and the differences between the way 'Old World' and 'New World' wines are produced, promoted and sold. 2) Explore the potential for global expansion by assessing the opportunities, barriers, and market drivers. 3) Understand the key themes and dilemmas of a globalization strategy. 4) Learn resilience in the face of unexpected world events and shifting consumer trends.
About the authors
Content
E1: Bem-vindo!
E2: Opportunity knocks
E3: Old wines, new vines
E4: Near or far?
E5: Shifting soil
E6: Live by the sword
FAQ
LiveCase is an educational and training simulation tool that immerses participants into a situation.
Please feel free to reach out to us for a demo.
Simply contact us and we'll be happy to give you a demo.
Yes! For all cases authored by LiveCase we can provide extensive Teaching Notes.
We can't make them public to avoid participants getting a hold of them, but you can simply reach out to us.
You get to choose in the next step. If you "Host" (Instruct) the case, you can pick during the setup if you want to pay for the participants or they pay by themselves.
We offer several options for payment depending on the situations
If you are Hosting
- If the participants pay for the case, they will be requested to pay before joining the case.
- If the host pays, we ask you to purchase your expected number of seats, if you need more, you can purchase more later, if you bought too many, please contact us to arrange a reimbursement.
- Get pre-approved: You can get pre-approved for Invoice billing at a later date. If interested, please reach out to us.
The purchase of the seat has no time limit for the exception that the case is removed (hasn't happened yet), or if the methodology has changed too much.
In the extremely unlikely scenario, you can simply contact us for a reimbursement.
If there is a problem with the payment, please contact us and we will be happy to help.